Getting better ROI and boost customer engagement with your mobile app
Apps don’t come cheap and it’s a competitive market, so marketers need to be asking some key questions before splashing out and making the investment, the regional director of app analytics company App...
View ArticleReport: Digital experiences are improving, but omni-channel is still a missed...
Australian businesses are offering better digital experiences to consumers, but could do more to meet changing omni-channel expectations, a new report finds.
View ArticleUsing AI to enable a more human understanding of voice of customer data
There’s a lot of talk that AI is the future, but the capabilities are already being widely used and it’s not really that scary, according to CEO of technology company Sherlok, Elisa Adams.
View ArticleForrester: Brands struggling to meet CX standards in 2017
Brands are struggling to meet CX standards and CX quality has actually worsened in 2017, with more brands slipping down the ranks, a new report from Forrester revealed.
View ArticleNew code of practice launched to protect consumer data
Data Governance Australia (DGA) has launched a new code of practice, set to be a national-first in self-regulating the practice of data governance across all Australian businesses, outlining the use,...
View Article5 ways to get more from your social analytics
The pressure is on organisations to engage and understand customers better using social media channels. But are Aussie companies doing enough to tap this powerful data set?
View ArticleKPMG launches CMO Advisory headed by Carmen Bekker
KPMG has launched a new CMO advisory team headed by learning global marketer, Carmen Bekker, to help CMOs and brand leaders gain new perspectives to grow their businesses and brands.
View ArticleDeloitte announces new agency partnership to expand digital reality capabilities
Deloitte has joined forces with emerging tech company Well Placed Cactus (WPC) as part of its mission to expand its digital reality team.
View ArticleHow Reece boosted social content capabilities with 20FOUR
Research shows Australians are a little too lax and uninformed when it comes to hot water and plumbing. So plumbing and bathroom product supplier, Reece, decided it was time to get creative and boost...
View ArticleHow brand leaders are using social channels to boost CX
Social media strategy is being increasingly listed by CMOs as integral to boosting customer experience and engagement.
View ArticlePredictions 2018: 5 ways the CMO role will change
Experts warn that as pressure mounts to deliver more business growth and meet customer expectations against a backdrop of tighter budgets and economic conditions, the role of the CMO will need to...
View ArticleHow to: 7 steps to building the ultimate CX dashboard
Putting customer experience insights into the hands of your marketing team can add significant value to the marketing mix. But without the right foresight, these reporting platforms can easily end up...
View ArticlePredictions: 8 digital marketing trends for 2018
The age of customer centricity is here, and as experience increasingly becomes the biggest driver of digital transformation and marketing strategy, 2018 will be about moving the customer relationship...
View ArticlePredictions 2018: What tighter European GDPR will mean for marketers
The forthcoming EU General Data Protection Regulation (GDPR) is set to be one of the biggest data privacy reforms set to disrupt the digital marketing space for 2018, but are Australian marketers ready...
View ArticleHow Aussie brands are bringing personalisation into CX
Personalisation is a cornerstone of delivering relevant and real-time experiences to customer that count. In our latest Food for Thought series with leading marketers, we asked three brands: What does...
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